jueves, 10 de septiembre de 2009

Audi expects strong growth in China

The German manufacturer Audi believes its growth in China will be more dynamic than expected and may reach its goal of selling 200,000 cars in that market by 2015.

This was stated in remarks published today by the German specialist journal "auto motor und sport", the head of marketing for Audi, Peter Schwarzenbauer.

The executive noted that the dynamism of the Chinese market is already evident this year, which will allow Audi to sell more cars than expected.

Audi sold 13,180 vehicles in August, representing a growth of 36 percent over the previous month.

So far this year, the German automaker sold 92,600 cars in China by 17.7 percent during that period the previous year.

Schwarzenbauer ventured that in the light of how this market evolves, the number of sales in China this year will exceed the 130,000 units the first time.

Audi has in China a market share of 42 per cent in the premium segment.

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